Bianca Belair has quickly ascended to the top ranks of WWE, earning a reputation not just for her athleticism but for her massive marketability as well, with an impressive net worth.
Known as the EST of WWE, she’s one of the most recognizable and highest-paid female wrestlers in the company. In 2025, her estimated net worth stands at $3 million, a testament to her hard work both inside and outside the ring.
With a flourishing career, expanding brand partnerships, and an ever-growing social media presence, Bianca’s financial success is on track to match her wrestling achievements.
Estimated Net Worth (2025): $3 Million
As one of WWE’s fastest rising stars, Bianca Belair has made an impressive mark in just a few years. In 2025, her net worth is estimated to be around $3 million, placing her among the top earners in the women’s division. Her wealth stems from various income streams, with a significant portion coming from her WWE contract, which sees her earning $1 million to $1.2 million annually. Add to that her top-selling merchandise, brand sponsorships, and outside business ventures, and it’s clear Bianca is more than just a wrestler – she’s building a financial empire.
WWE Pay & Merch
In 2025, Bianca Belair earns between $1 million to $1.2 million per year from her WWE contract. That number puts her in the upper tier of women’s division salaries, just behind veterans like Charlotte Flair and Becky Lynch. She’s a consistent headliner, appearing on nearly every premium live event (PLE), and she’s been a staple of major storylines on both Raw and SmackDown.
Bianca’s explosive performances and title reigns have made her one of the company’s most valuable assets. Her championship matches often steal the show, and she’s a fan favorite among both casual viewers and hardcore wrestling fans. This popularity translates into steady earnings from merchandise sales.
From her signature “EST of WWE” T-shirts to headbands, ponytail whips, and even Funko Pop figures, Bianca has become a top merch seller among the women’s roster. Her unique aesthetic and undeniable in-ring talent make her brand stand out – and WWE knows it.
Even during years she isn’t holding a title, Bianca’s merch continues to perform. That consistent draw means a healthy stream of royalty checks added to her base pay.
Premium Appearances & Bonuses
Bianca’s presence at high-profile events like WrestleMania, SummerSlam, and Royal Rumble doesn’t just boost her visibility – it boosts her paycheck too. Top stars in WWE receive bonuses for marquee matches, and Bianca has been featured in title matches and main events for multiple years in a row.
For example, her iconic WrestleMania 37 main event against Sasha Banks wasn’t just history-making – it also came with a six-figure performance bonus. As she continues to be involved in top-tier bouts, those numbers only go higher.
In 2025, Bianca is rumored to be part of another WrestleMania title match, which is expected to pad her income significantly and further increase her star power.
Endorsements and Sponsorships
Bianca Belair isn’t just marketable in the ring – she’s become a sponsored athlete outside of WWE, too. She’s partnered with fitness, beauty, and lifestyle brands, appearing in campaigns for athletic apparel and cosmetics tailored toward women of color and high-performance athletes.
Brands love her authentic energy, her natural hair, and her fitness-focused lifestyle. She’s been featured in workout segments, gym brand collaborations, and was even rumored to be developing her own fitness program in late 2024.
Bianca’s presence on platforms like Instagram (where she has over 2 million followers) means these partnerships are bringing in solid extra cash – reportedly $5,000 to $10,000 per sponsored post, depending on the brand. She’s also been spotted on fitness magazine covers, and was recently named in a list of “Most Influential Female Athletes Under 35.”
Mainstream Crossovers
The crossover appeal is real. Bianca Belair’s star is rising outside of WWE, and 2025 is shaping up to be a breakout year beyond wrestling.
She’s made appearances on morning talk shows, award show red carpets, and TV segments, including workout tutorials and motivational interviews. Her story – going from track athlete to WWE megastar – is inspiring, and brands are leaning into that narrative.
There are rumors that Bianca is in talks with networks for her own fitness-based reality show or documentary, either independently or through a WWE/Peacock collaboration. If it happens, that would open up another stream of income and solidify her legacy as more than just a wrestler.
Real Estate and Personal Investments
Bianca and her husband, fellow WWE star Montez Ford, are one of WWE’s power couples – and they’ve been investing wisely. The pair reportedly bought a home in Florida and are exploring real estate investments in Nashville and Georgia.
Sources suggest Bianca has started working with a financial planner to ensure her rising income is being used for long-term wealth building. This includes not just real estate, but investment portfolios, savings plans, and potential equity in fitness businesses.
Smart money moves like these show that Bianca isn’t just chasing fame – she’s building a foundation for generational wealth.
Brand Potential & Future Ventures
Bianca Belair’s brand is one of WWE’s most exciting. The fusion of athleticism, beauty, fashion, and power is rare – and extremely marketable.
Expect to see more from her in terms of:
- Apparel drops (like gym wear, signature accessories)
- Fitness training programs (possibly virtual or via an app)
- Social media campaigns targeting young women in sports
- Publishing deals (a fitness guide or even a memoir)
She’s already tested the waters with WWE’s NIL program, serving as an ambassador to younger athletes and collegiate prospects. This shows that she’s thinking long-term, perhaps even stepping into a future mentorship or backstage role once her in-ring run slows down.
Bianca Belair’s net worth of $3 million in 2025 proves that she’s not just the EST of WWE in the ring – she’s the EST of building wealth, brand power, and future potential. With a high-paying WWE contract, top-tier merch sales, lucrative brand endorsements, and smart financial planning, Bianca has joined WWE’s new millionaire class.
Her future looks just as bright as her past accomplishments – whether she’s main-eventing WrestleMania, starring in brand campaigns, or launching her own fitness empire. One thing’s for sure: Bianca Belair isn’t just dominating matches – she’s dominating the money game too.